Diageo Business Development Executive in Taguig City, Philippines
Type of Job:
External Job Description:
Purpose of Role:
Clarity in the deployment of programmes and tools that maximise sustainable profit/ for the covered territory/channel/outlets including trade terms, pricing strategy, promotional effectiveness that optimise distribution & inventory efficiencies.
Able to identify and prioritise highest value creating activities (volume/market share) and manages internal stakeholders to ensure swift, effective decision making
Effectively balances short and long term performance goals in planning, execution and evaluation of activity
Compliant with internal processes
Able to measure and evaluate activities for bang-for-buck
Timely and accurate reports/ sales demand forecasts for covered accounts
Measurement of Success
Execution standards are followed in covered territory/outlets.
Commercial Prowess, or ability to translate a business proposition into a winning commercial argument that is beneficial to both DPI and its customers.
Ability to look for opportunities within the system and pursue this opportunities into a winning commercial proposition.
High level M&E or being able to evaluate the success of an investment in terms of driving profits, volumes, market share, customer satisfaction, etc.
Championing ‘Business Reviews’ and presentation ‘aggressive growth plans’ with direct alignment to the overall strategic vision.
Identification and development of future resource requirements and structures
Builds effective Amazing Relationships
Establishment of a strong and pro-active network of relationships internal in Diageo and external customers
Establishment and maintenance of a network of contacts and mutual business understanding across the in field based operations of the Customer as well as at Head Office
• Brilliant Execution standards for promotions and responsible for the performance of assigned On Trade Specialists and Promotion Staff
Overall Management of execution and Manpower
• Delivers business performance as agreed in prioritization of outlets – delivers objectives on volume, profitability, market share, and brand health objectives consistently beating the competition.
• Brilliant activation and execution of our growth drivers, backed up by best-in-class M&E (measurement and evaluation)
• Develop and drive customer specific strategies.
• Proactively seeks out new opportunities for building Diageo’s portfolio and for partnering with Customers within the Territory and build and influences relationships within that organization.
Qualifications and Experience Required:
o Minimum of one to two years of consumer sales/ marketing/ trade marketing (spirits or beer) experience
o Developed understanding and proven application of customer insights
o Possess language skills appropriate to the customer environment
o Requires excellent communication and influencing skills using tact, patience and courtesy
o Flexibility to adapt to changing environment and marketing conditions
o Considerable drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to execute the agreed objectives on assigned brand
o Highly analytical and data literate, understanding and evaluating the profit impact of their actions
o Creative, eye for detail is a plus
o Knowledge and passion for the spirits/beer consumer
o Experience in implementing full sales & marketing mix promotions
o Commercial acumen: building and handling amazing relationships with customers
External Job Title:
Business Development Executive