Diageo Customer Marketing Head in Taguig City, Philippines




Reporting Location:

Taguig City





Type of Job:


External Job Description:

Diageo is a global leader in beverage alcohol with over 200 brands, old and new, large and small, global and local - the depth and breadth of our product portfolio across beer, wine and spirits is second to none, with brands sold in 180 countries, at almost every price point in every category. We're a young company born from an incredible entrepreneurial legacy. The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more, over hundreds of years, led to the formation of our company in 1997.

South East Asia (SEA) includes some of the fastest growing, dynamic markets in Asia Pacific and has the ambition to be the most respected premium alcohol beverage player in all the markets in which we operate, with undisputed leadership in our premium and core brands as well as an appetite to launch new products at scale. Our SEA business contains the independent units of Vietnam and Philippines, as well as a separate business unit called Emerging South East Asia (ESEA), spanning countries such as Singapore, Malaysia, Sri Lanka, Guam, Mongolia, Nepal and Cambodia.

Feel inspired? Then this may be the opportunity for you!

Sales Operational Excellence fuels Diageo’s growth, working with colleagues in all our markets to achieve world class standards of commercial excellence, everywhere. By putting consumers at the heart of our business we know we can make a bigger difference – and ensure they choose our brands for their celebrations.

As Head of Customer Marketing for the Philippines, you will provide leadership in terms of building executional expertise and centres of excellence with customers. We have a dedicated team based in the Philippines that recruit, inspire and nurture the best people we can find that ensures that your growth and development continues.

What is the culture like?

We are an organisation that creates products that are part of celebrations, and our culture reflects this. Our culture is rooted in a deep sense of our purpose and values, our personal connections to our brands, our relationships and our passion to win in the marketplace. Our values are not just words on a page. They underpin our business and guide how we work: we are passionate about our customers and consumers and want to be the best. We give each other the freedom to succeed and value each and every person’s contribution. Pride is a source of energy for our company. We work hard so we can be proud of what we do, and how we do it.

We have a passionate team in SEA which celebrates diversity and strives to be the best they can be!

What you will need to accomplish in the role:

  • Gatekeep Customer Marketing, Brand Marketing information for commercial variables for Division/Distributor marketing/sales teams

  • Ensure National Execution Plan (NEP) roadmap and selling materials are of high relevance, quality and delivered according to NEP timetable

  • Enable exceptional best in class sales execution through great customer service and commercially focused resources delivered in a consistent, packaged approach, in a timely manner and of the highest quality across the Philippines sales organization including commercial innovation brand launches

What you need to bring to the table:

  • You must have Customer Marketing and/or Brand Marketing experience (Sales or strong Commercial experience a plus)

  • You must have more than 8 years of career experience in Commercial/Brand

  • You are able to manage several diverse functions

  • You are knowledgeable and passionate for the organization and its products/brands

  • You are driven and focused to energize the internal and external resources of the company

This role will close on 13th of May 2018 so be quick to apply and show us your interest!

External Job Title:

Customer Marketing Head


Taguig City

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